*For Immediate Release*
MISSISSAUGA, ON, Jan. 22, 2016 – Soak Wash Inc announces spectacular European expansion in 2016, with premium lingerie brands Rigby & Peller and Lincherie. Canadian based Soak Wash Inc, has extended its partnership with European lingerie powerhouse Van de Velde beyond its successful UK and UAE venture. Soak’s delicate laundry care range is launching in SS16 across eighteen Dutch, Danish, and German Rigby & Peller and Lincherie brick and mortar locations (All of which sit under the Van de Velde, premium lingerie umbrella).
“After experiencing exponential growth in the UK market we are keen to see the same in the EU” states Soak’s new Marketing Director, Danielle Hinan. The original partnership between the brands in the UK market has grown year on year to date under the guidance of a dedicated team. “Working in partnership with UK sales manager Stephen Morrow, and Van de Velde’s in-house marketing team will allow us to ensure our brand’s Canadian roots are translated successfully in these new and exciting markets”. Soak is modern care for the laundry you love. It is a pure, gentle and deliciously scented way to wash the delicate items you care about most. Items such as lingerie, cashmere sweaters, and vintage garments can be described as “Soakworthy” and deserve to be delicately cared for. Keep the fibers you love looking great with Soak. Soak is designed with fabric-friendly ingredients that revitalize fibers so they look great and last longer.-ENDS-
For more information or to request media samples please contact:
Marketing Director, Soak Wash Inc.
2465 Cawthra Rd, Unit 124,
Mississauga, ON L5A 3P2
At Soak, we understand how important your most cherished garments and crafted creations are to you (they’re pretty important to us too). That’s why we’ve created a product that’s designed to effectively clean, revitalize and protect your favourite items. Soak products are manufactured in Canada – they include our well-loved Soak Wash as well as a range of secondary products that support the company’s philosophy of helping our customers care for the washables they cherish the most.
Soak has a wide range of products including Handmaid, luxury hand crème and the recently launched smoothing spray, Flatter. This starch-free smoothing spray relaxes wrinkles and freshens fabrics, leaving fabric sleek, soft and static-free.