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Gentle laundry soap for the clothes you love.

Soak laundry soap is the quick, easy way to clean your worthiest washables. The eco-friendly, no-rinse formulation is great for hand- or machine-washing—
and for showing your laundry some love.

Soak Always. Rinse Never. Keep Forever.

Soak Always

Made from gentle, skincare-grade ingredients, a little bit of Soak goes a long way, and can be used for hand-washing, machine-washing or spot cleaning.

Rinse Never

Rinse-free means less work for you and less wear-and-tear on your items. But you can always rinse if you want to.

Keep Forever

The gentle, no-rinse formulation is easier on your clothes, so the items you love most will last longer.

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Soak 101

Not sure how to wash something? Soak School is your laundry BFF!
From the instructions you need to care for almost any item or fabric, tips & tricks, and answers to your most pressing laundry questions – Soak has you covered.

Learn More

Soak School is now in session!

Soak Scents
Soak Scents

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Spot Cleaning
Spot Cleaning

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Machine-washing
Machine-washing

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Hi, We’re Soak

We know how important your cherished clothes and crafted creations are to you. (They’re pretty important to us too.)

That’s why we’ve created Soak—a gentle, no-rinse laundry soap that does a great job cleaning, revitalizing and protecting your favourite items.

And it's super-easy to use, so whether you’re hand-washing, spot cleaning or even machine washing your stuff, you won't spend your life doing laundry.

Learn more about us

You like us - you really like us!

Soak Full Sized Yuzu
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Soak changed my life

I have been using Soak for about 10 years. It is a great Canadian product that has made my life so much easier: I just pop my bras and other delicate items in the sink and let them Soak!

- Odelia
1 year ago
Soak Full Sized Wild Mint
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Fave laundry soap

I've been using Soak for over 10 years now. It's great! A bottle lasts a good long time, the scents are lovely, and the wash works well. Highly recommend!

- AC
2 months ago
Soak travel sized Scentless
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Great for travel

You should never travel without this stuff. Especially if you are without a washer or going on vacation. I swear it's magic! Great product.

- Sarah
3 weeks ago