Customers love our fresh, light fragrances.
None of our scents will leave a strong or heavy fragrance lingering in your garments. They’re formulated to leave just a hint of freshness on the item after it has been washed. When customers were asked to compare Soak to other fine fabric rinses, they found the scent more delicate, fresher and milder than the current market leaders.
How things smell is an important part of how they make us feel.
That’s why we spend a lot of time and effort formulating Soak fragrances to make your laundry smell lovely. When you use Soak, not only does doing laundry become more of a pleasure, every time you put on your clean clothes, you get a little aromatherapy. From the citrusy tang of Yuzu to the joyful scent of Celebration, Soak is about feeling wonderful from start to finish.
Not sure which fragrance is for you? Keep reading about our signature scents (available in Soak, Flatter and Handmaid):
It’s no surprise this fan favorite is one of our best-selling scents – it’s like a little laundry party for your worthy washables. Inspired by the essence of red rooibos tea, this sweet, gentle fragrance makes caring for your clothes a little more…joyful. Cheers to gentle clean!
Smells like: happiness
Pucker up and give your laundry some love with a kiss of tart citrus and crushed eucalyptus. It's fresh, sweet, and delicious. We like to think of it as clean with a peel.
Smells like: fresh-squeezed sunshine
When tangy pineapple and sweet orange meet fragrant lily, it’s like a vacation for your clothes. Soak your stuff in this umbrella drink of a laundry soap, and you’ll be reminded of that oceanside tiki bar every time you put on your tropically-scented wearables.
Smells like: a beach vacation
Ripe fig meets fresh lychee for a soft, decadent bouquet of sun-warmed fruit. Earthy and fruity, soft and soothing, it’ll make you think of that one perfect summer day when you couldn’t even imagine winter.
Smells like: summer
Looking for something cool, refreshing and a little bit...untamed? Take a wash on the wild side with the bright, clean scent of mint, spicy geranium and citrus. Who says laundry has to be boring?
Smells like: adventure
Not a fan of fragrance? Close your eyes and take a sniff of...nothing but clean. Scentless is just right for your sensitive side, and keeps your washables soft, clean and 100% fragrance-free.
Smells like: nothing at all
As soft and pretty as the detail on your favorite lingerie, this gentle fragrance combines fresh spring blossoms with a hint of bergamot for a simple yet sexy scent that’s just right for your daintiest delicates.
Smells like: freshly laundered linen
For more information on fragrances, watch Soak Fragrances on YouTube.
Synthetic vs Natural Fragrance